Students of Kaunas University of Technology (KTU) will be able to enrol in a new Massive Open Online Course (MOOC) “Digital and Social Media Marketing“. The course is designed to allow individuals and businesses to analyse, plan, execute and evaluate digital marketing activities.
The course is aimed at individuals and business new to the world of digital marketing but have a basic understanding of social media and the role of social networks in business marketing. The course teaches much-sought after skills such as Search Engine Optimisation (SEO), Social Media Optimisation, Affiliate Marketing and more. It puts a strong focus on real-world industry examples and hands-on learning.
The course is funded with support of the European Commission. It has been developed and will be delivered through a pan-European partnership, which includes Kaunas University of Technology, University of Lodz, University of National and World Economy (UNWE) and CITY College, in consultation with digital marketing recruitment agency, The Candidate Ltd.
The course will be delivered online, free with no cost, by leading European MOOC provider, Iversity. The course provides an opportunity to develop real, lasting relationships with individuals and businesses across Europe.
To access and register the new ‘Digital and Social Media Marketing’ MOOC, please visit Iversity: https://iversity.org/en/courses/digital-and-social-media-marketing