Methodology of Brand Risk Scenarios Development (PŽSK)
Project no.: MIP-102/2012
Project funding:
Research Council of Lithuania, Projects carried out by researchers’ teams
Project coordinator: Kaunas University of Technology
Head:
Rimgailė Vaitkienė
Duration: 2012 - 2014
Department:
Academic Centre of Economics, Business and Management, School of Economics and Business
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