The research project is aimed at explaining the underlying mechanism and boundary conditions of the relationship among materialism, emotional intelligence, subjective well-being, compulsive buying, and coping strategies. Materialism is not naturally inherent in individuals. Emotional intelligence is also considered to be a learned ability. Therefore, the analysis of factors that induce and suppresses materialism, and its consequences would lead to the development of corresponding strategies for materialism reduction. An assessment of the effect of emotional intelligence and related coping strategies would explain why materialism is related to inferior subjective well-being and would provide new insights and implications on the subject of materialism reduction and mitigation of negative consumer behaviour manifested as uncontrollable compulsive buying, excess expenditure, and overconsumption.
Project partner: Lithuanian University of Health Sciences
Project results: research publications.
Project partner: LSMU
2020 04 01-2022 03 30
Project funding:
Projects funded by the Research Council of Lithuania (RCL), Projects carried out by researchers’ teams
Project results:
4 scientific publications
2 popular science articles
Publication of research results at conferences
Period of project implementation: 2020-04-01 - 2022-03-31
Project coordinator: Kaunas University of Technology
Project partners: Lithuanian University of Health Sciences
