The circular economy offers a practical, system-wide response to sustainability challenges that extend beyond individual organisations. It addresses interconnected pressures such as natural resource depletion, climate change, and rising levels of waste. Moving towards circularity is a systemic step in supporting a just transition that aligns environmental protection with social wellbeing and long-term economic value. Achieving this shift depends on collaboration among diverse stakeholders, including industry, academia, policy, and communities, supported by sustained partnerships. It also calls for meaningful changes in mindsets, institutions, everyday practices, and the ways resources are managed, shared, and integrated across value chains.
🌍 Online Seminar
📅 Date: 5 February, 2026
⏰ Time: 14:00–15:30 (90 minutes)
📍 Location: Zoom platform (registration)
🗣️ Language: Lithuanian (presentations by international speakers will be delivered in English)
This webinar will examine how tensions can emerge throughout circular value chains, from supplier relationships to retailers and recyclers, and discuss the organisational capabilities required to identify, navigate and balance competing interests. Participants will explore governance, collaboration, and decision-making approaches that better align environmental, economic, and social objectives across the value chain. Real-world case examples and interactive discussions will be used to build shared understanding, strengthen stakeholder alignment, and support development of circular value chains.
This webinar is part of a series of events focusing on various aspects of tensions in the circular transition. It is financed by the Research Council of Lithuania under grant agreement no. S-MIP-23-53.
🗂️ Program
| 14:00 – 14:05 | Opening of the event |
| 14:05 – 14:15 |
Working Together Isn’t Easy: Paradoxes of Circular Value Creation Lina Dagilienė, Kaunas University of Technology, Lithuania |
| 14:15 – 14:25 |
Tensions Experienced by Producers, Service Providers and Consumers in the Circular Economy: Insights of Practitioners Viktorija Varaniūtė, Kaunas University of Technology, Lithuania |
| 14:25 – 14:35 |
Cross-sectoral collaboration in the circular economy: the case of the beverage packaging value chain Jurgita Bruneckienė, Kaunas University of Technology, Lithuania |
| 14:35 – 14:40 | Q&A |
| 14:40 – 14:55 |
Public and private perspectives to sustainable and circular management Jarmo Uusikartano, Tampere University, Finland Emma Nykänen, Tampere University, Finland |
| 14:55 – 15:10 |
Resistances in Regulating the Textile Market Towards the Circular Economy Manuel Morales, Clermont School of Business, France |
| 15:10 – 15:25 |
Valuing the Unvalued: Pricing strategies and contractual terms to ease tensions in industrial symbiosis exchanges Marianna Lena Kambanou, Linköping University, Sweden |
| 15:25 – 15.30 | Q&A / Closing Remarks |
🔔 The seminar is free to attend, but registration is required.
📬 Have questions? Contact: asta.tarute@ktu.lt
