Application of Marketing Mix in the Environment of Municipalities

On 16th of March guest lecturer Martin Luštický will give a lecture on application of marketing mix in the environment of municipalities.

Martin Luštický is Vice-dean for development and external relations and Senior lecturer and researcher at  University of Economics, Prague; Faculty of Management.

Professional interests: strategic planning, strategic analysis, tourism in regional development, management of tourism destination, managerial decision-making methods, international management and marketing.