Sustainable consumption behaviour cluster

Head of cluster

prof. dr. Jūratė Banytė

Professor

email jurate.banyte@ktu.lt

Cluster researchers

Prof. dr. Asta Savanevičienė

Principal investigator of Sustainable management research group

Prof. dr. Žaneta Gravelines

Head of Marketing and Business Study Programme

doc. dr. Aistė Dovalienė

Associate professor

doc. dr. Agnė Gadeikienė

Associate professor

Assoc. prof. dr. Rimantė Hopenienė

Head of Administration

About sustainable consumption behaviour cluster

 

What is the topic?
Sustainable Consumption Behaviour at Workplace and in Private Life: Users’ Engagement Approach

Why is it relevant?

Enabling of more sustainable consumption is an important task of a global scale, and all subjects – governmental institutions, enterprises and consumers – participate in the completion of this task. Their role when ensuring the growth of sustainable consumption shows the importance not only of sustainable consumption promotion policy but also of research of sustainability-oriented enterprise initiatives and consumer engagement.
What is the novelty?

Existing research into consumer behaviour reveals that implementing sustainability-oriented company initiatives and including them into every field of company’s activities can create the environment that develops employee values in terms of sustainable consumption, which is then reflected in daily behaviour as well. The novelty of this research direction is based on the integration of theories of organizational behaviour/human resource management and marketing/consumer behaviour and good practices in the context of sustainable consumption. In order to ensure the integration of knowledge required for such kind of research, the interdisciplinary construct of user’s engagement is invoked.
What are the key research questions?

What kind of sustainability-oriented company initiatives promote employees’ engagement into sustainable consumption at work, and how this sustainable consumption transfers into the behaviour in private life? And inversely – what effect consumer engagement into sustainable consumption in private life has on behaviour at workplace?
What is our aim?

Identify the links between sustainable consumption behaviour at workplace and in private life through user engagement as an interdisciplinary construct.

How do we pursue this?

  • Sustainable consumption phenomenon from scientific and political point of view.
  •  Identification of factors influencing sustainable consumption behaviour and revelation of peculiarities of its formation.
  • Typology of sustainability-oriented initiatives of companies promoting and restricting sustainable consumption behaviour at workplace and in private life.
  • Conceptualisation and justification of engagement into sustainable consumption as integrated construct for the analysis of sustainable consumption behaviour at workplace and in private life.
  • Empirical testing of the links between sustainable consumption behaviour at workplace and in private life through user engagement.
  • Recommendations for sustainable consumption promotion and directions for further research.

Cluster activities

Conference participation

  • Jūratė Banytė participated in the 15th EBES (Eurasia Business and Economics Society) conference in Lisbon (Portugal) on 8-10 January 2015. In the Marketing section she delivered a presentation on the topic “Socially Responsible Consumer Behavior: Perspective of Hedonic and Utilitarian Value” (authors – Jūratė Banytė, Agnė Gadeikienė and Rūta Zinevičiūtė).
  • Agnė Gadeikienė participated in the 20th conference “Economics and management – 2015 (ICEM-2015)” in Kaunas (Lithuania) on 7 May 2015. In the conference section “Contemporary Marketing: Inspiration, Innovation, and Implementation” she delivered a presentation on the topic “Structure of corporate social responsibility in banks operating in Lithuania: Current situation and trends for development” (authors: Agnė Gadeikienė and Jūratė Banytė).
  • Asta Tarutė participated in the 20th conference “Economics and management – 2015 (ICEM-2015)” in Kaunas (Lithuania) on 7 May 2015. In the conference section “Contemporary Marketing: Inspiration, Innovation, and Implementation” she delivered a presentation on the topic “A critical analysis of consumer engagement dimensionality” (authors: Rita Kuvykaitė and Asta Tarutė).
  • Agnė Gadeikienė participated in the 17th EBES (Eurasia Business and Economics Society) conference in Venice (Italy) on 15-17 October 2015. In the Marketing section she delivered a presentation on the topic “The Determinants of Sustainable Consumption Behaviour at Workplace and Private Life” (authors – Jūratė Banytė, Asta Savanevičienė, Agnė Gadeikienė and Živilė Stankevičiūtė).

Publications

  • Gadeikienė, Agnė; Banytė, Jūratė; Kasiulienė, Indrė. The development of long-term relationships with green consumers in the context of sustainability trends in Lithuanian textile market // Eurasian Business Review. Springer International Publishing. ISSN 1309-4297. 2012, Vol. 2. no. 2, p. 71-95. [Business Source Complete; IBSS; ProQest; SpringerLINK].
  • Savanevičienė, Asta; Stankevičiūtė, Živilė. Human resource management and performance : from particles towards sustainable competitive advantage // Globalization – Education and Management Agendas /Ed. by H. Cuadra-Montiel. Rijeka : InTech, 2012. ISBN 9789535107026. p. 179-206. DOI: 10.5772/47800.
  • Banytė, Jūratė; Gadeikienė, Agnė; Kasiulienė, Indrė. Aplinkos marketingas kaip konkurencinio pranašumo įgijimo šaltinis // Economics and management = Ekonomika ir vadyba [elektroninis išteklius] / Kaunas University of Technology. Kaunas : KTU. ISSN 1822-6515. 2012, no. 17(3), p. 1060-1067. [Business Source Complete; Current Abstracts; TOC Premier; Central & Eastern European Academic Source].
  • Gadeikienė, Agnė; Banytė, Jūratė. Long-term relationships between consumer and socially responsible company : the effect of consumer’s support for CSR // International Journal of Management Cases. Darwen : Access Press. ISSN 1741-6264. 2013, Vol. 15, no. 2, p. 153-168. [Business Source Complete].
  • Stankevičiūtė, Živilė; Savanevičienė, Asta. Sustainability as a concept for human resource management // Economics and management = Ekonomika ir vadyba [elektroninis išteklius] / Kaunas University of Technology. Kaunas: KTU. ISSN 1822-6515. 2013, No. 18 (4), p. 837-846. DOI: 10.5755/j01.em.18.4.5631. [Business Source Complete; Current Abstracts; TOC Premier; Central & Eastern European Academic Source].
  • Savaneviciene, A., Stankeviciute, Z. (2014).The disclosure of sustainability and human resource management linkage. Human Resources Management and Ergonomics, 1, 88-104.

Publications in preparation, to be published

  • Banytė, Jūratė; Savanevičienė, Asta; Gadeikienė, Agnė; Stankevičiūtė, Živilė. Determinants of Sustainable Consumption Behaviour at Workplace and in Private Life //Journal of Consumer Behaviour (in progress).
  • Dovalienė Aistė; Hopenienė Rimantė; Piligrimienė Žaneta. Fostering sustainable consumption behaviour throug corporate social responsible (CSR) practices.// Journal of Business research (in progress).
  • Piligrimienė Žaneta; Korzilius Hubert. Negative influence of working life on sustainable consumption: the case of academic personnel.// Baltic Journal of Management (in progress).
  • Gadeikienė Agnė; Banytė Jūratė. Discourse on corporate social responsibility in the context of marketing scientific research. //Procedia social and behavioral sciences. Amsterdam : Elsevier (under review).
  • Kuvykaitė Rita; Tarutė Asta. A critical analysis of consumer engagement dimensionality //Procedia social and behavioral sciences. Amsterdam : Elsevier (under review).

Competence development

  • On 16-17 March 2015 cluster partner, scholar from Lancaster University Management School (UK) dr. Laura Šalčiuvienė hosted a workshop for researchers about the peculiarities of scientific production publication and article writing for A and A+ level journals. Event coordinator Assoc. Prof. Dr. Aistė Dovalienė.
  • On 15 April 2015, on the initiative of cluster Sustainable Consumption Behaviour at Workplace and in Private Life: Users’ Engagement Approach, research methodologist Dr. Hubert Korzilius (Institute for Management Research of Radboud University Nijmegen, the Netherlands) ran a workshop “Doing Research in 2015. Some Reflections on Process and Content”. Event coordinator Assoc. Prof. Dr. Žaneta Piligrimienė.

Collaboration with other scientific research institutions when preparing project applications

  • In collaboration with researchers from Lithuanian Energetics Institute (LEI) and KTU Centre of Social Responsibility Research, Prof. Dr. Jūratė Banytė and Dr. Agnė Gadeikienė have prepared application for the project of H2020-MSCA-RISE-2015 programme “Energy savings in residential buildings: Renovation and behavioural changes”.

Science communication and expert activity

Development of young researchers

Relevant dissertations (defended, prepared and in preparation)

  • Agnė Gadeikienė. Impact of Corporate Socially Responsible Activity on Long-term Relationships with Consumers (scientific supervisor: Prof. Dr. Jūratė Banytė). The official defence on 5 December 2014.
  • Živilė Stankevičiūtė. Sustainability Dimension in Human Resources Management (scientific supervisor: Prof. Dr. Asta Savanevičienė). The official defence on 22 December 2015.
  • Asta Tarutė. Consumer Engagement in Value Creation in the Context of the Development of Information and Communication Technologies (scientific supervisor: Prof. Dr. Rimantas Gatautis). The end of doctoral studies September 1st, 2016.

Interships

During the period of 26th October – 6th November (2015) a Ph.D. student Asta Tarutė visited the Sapienza University of Rome, Department of Communication Studies and Social Research. During the visit, Asta strengthened the competencies related to researches of the dissertation and interdisciplinary research cluster ‘Sustainable Consumption Behaviour at Workplace and in Private Life: Users’ Engagement Approach’. Moreover, Asta presented the main results of the researches performed in interdisciplinary research cluster for the researchers of the Department of Communication Studies and Social Research; together with prof. dr. A. Rea, dr. V. Pitardi analysed possibilities of consumer engagement research in different contexts, methogology and tools used in this field, discussed possibilities of potential joint researches.