What is the topic?
Sustainable Consumption Behaviour at Workplace and in Private Life: Users’ Engagement Approach
Why is it relevant?
Enabling of more sustainable consumption is an important task of a global scale, and all subjects – governmental institutions, enterprises and consumers – participate in the completion of this task. Their role when ensuring the growth of sustainable consumption shows the importance not only of sustainable consumption promotion policy but also of research of sustainability-oriented enterprise initiatives and consumer engagement.
What is the novelty?
Existing research into consumer behaviour reveals that implementing sustainability-oriented company initiatives and including them into every field of company’s activities can create the environment that develops employee values in terms of sustainable consumption, which is then reflected in daily behaviour as well. The novelty of this research direction is based on the integration of theories of organizational behaviour/human resource management and marketing/consumer behaviour and good practices in the context of sustainable consumption. In order to ensure the integration of knowledge required for such kind of research, the interdisciplinary construct of user’s engagement is invoked.
What are the key research questions?
What kind of sustainability-oriented company initiatives promote employees’ engagement into sustainable consumption at work, and how this sustainable consumption transfers into the behaviour in private life? And inversely – what effect consumer engagement into sustainable consumption in private life has on behaviour at workplace?
What is our aim?
Identify the links between sustainable consumption behaviour at workplace and in private life through user engagement as an interdisciplinary construct.
How do we pursue this?
Conference participation
Publications
Publications in preparation, to be published
Competence development
Collaboration with other scientific research institutions when preparing project applications
Science communication and expert activity
Relevant dissertations (defended, prepared and in preparation)
Interships
During the period of 26th October – 6th November (2015) a Ph.D. student Asta Tarutė visited the Sapienza University of Rome, Department of Communication Studies and Social Research. During the visit, Asta strengthened the competencies related to researches of the dissertation and interdisciplinary research cluster ‘Sustainable Consumption Behaviour at Workplace and in Private Life: Users’ Engagement Approach’. Moreover, Asta presented the main results of the researches performed in interdisciplinary research cluster for the researchers of the Department of Communication Studies and Social Research; together with prof. dr. A. Rea, dr. V. Pitardi analysed possibilities of consumer engagement research in different contexts, methogology and tools used in this field, discussed possibilities of potential joint researches.